One of the most common misconceptions about Business Intelligence is that it is a technology solution. I buy the right software, hire the right consultants, plug it in and Boom……I have Business Intelligence. The reality is that Business Intelligence is a Business solution supported by technology not a technology solution supported by the business. It’s a business process; and if it is not implemented as a business process, it won’t matter how much money you throw at it, you are not going to get the value you intended.